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Best Practices for Salesforce for Google AdWords

Search engine marketing is one of the most cost effective ways to generate leads which is why it is so popular with small and large business alike. Below are a few best practices to building a successful search engine marketing machine.

Marketing @ UX Week


Yesterday our UX Week keynote speaker, Don Norman, talked a bit about how marketers make good allies for UX professionals because of their experience working with business units. This relationship has led marketers to get savvy about positioning...
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Keyword Research-Using Article Marketing to Test Keywords


Keyword research and analysis is a constant effort in optimizing. Yet, optimizing requires a sandbox to test in. Article marketing and article directories, like eZineArticles.com, can be that perfect test environmentgood traffic volume, competitive...
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Social Media Marketing Takes Three Dimensional Thinking


Social media marketing is a good old fashioned off shoot of offline networking. However, we often forget those skills and tricks in our online social media strategies. Your goal should be to create remarkable, extraordinary, and memorable...
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Keyword Research-Blogging for Longtail Keywords


Blogs are excellent tools for capturing strong longtail keywords. The incidental nature of blog posts and the broad topics covered draw longtail searches like flies to honey. This phenomenon, popping attractive keywords into my blog analytics, got...
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Connecting the Cloud, One Contact at a Time


Most businesses ultimately depend on personal connections. Business people would be lost if they couldnt connect everyday with the contacts in their address book. And businesses wouldnt function without the rich web of connections among their...
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Google and Salesforce.com


Salesforce, meet Google Apps this is an introduction were happy to make and an occasion we are excited to be a part of. As the first partner of both Google Enterprise and salesforce.com, Appirio is excited to see these two leaders in on-demand...
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