Search Content


Featured Content


Content Categories



What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related Customer Relationship Management Articles

$15 Million from Bessemer


Tomorrow morning we will announce that we've raised another $15 million to help Intacct to grow our business. This is on top of $14 million we raised in June 2007 and raises the total amount invested in Intacct since its founding to just more than...

Read more about $15 Million from Bessemer...

How to buy SaaS Applications


This week I was delighted to join MR Rangaswami, CEO of Sandhill Group, David Knight, SVP at WebEx, and Ken Rudin, CEO of LucidEra for a spirited discussion on how Software as a Service is transforming the software buying cycle. The webcast...

Read more about How to buy SaaS Applications...