Search Content


Featured Content


Content Categories



What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related Customer Relationship Management Articles

My Favorite Blogs & Websites of 2008


Following are the top 20 websites / blogs that I pay most attention to as per FeedDemon. The snapshot on the left was captured in June (for comparison) while the one on right reflects my current reading...

Read more about My Favorite Blogs & Websites of 2008...

Social Media Study, Customer Care Benchmarking


The news as of the first coffee this morning, and the music is The Marshall Tucker Band's first album, cleverly titled The Marshall Tucker Band. It appears we have a law 'n' survey theme going today, so let's get to...

Read more about Social Media Study, Customer Care Benchmarking...