Search Content


Featured Content


Content Categories



Yes, I know I need flat abs

I was on LinkedIn earlier today and looking up the profile of a former colleague, wanting to get back in touch with him. LinkedIn had placed a Google-driven Ad next to the profile listing.

GoogleAd

Check this screenshot: The very first advertisement is for VP level jobs. Hmm, I am not looking for a job, but I will take it as a compliment that I should be applying for a VP level jobs. Next one down is “MedEd Program Experts” and third one is about flat abs. Huh, did I read “flat abs”? I know I need that too. But not while I am supposed to be looking for VP level jobs. And it’s certainly no compliment.So, what’s my point? I am not making fun of LinkedIn or Google. This is a blanket advertisement with some (loose?) logic trying to relate the content I am viewing to the advertisement I am being shown.

Much like watching TV and you see an advertisement of a gas guzzling macho truck right after an advertisement for Venus razor shavers for women.My point is - use data to provide targeted communications and messaging. Many of our customers are using 5Buckets to use the data in their CRM to send targeted messages to their prospects and customers. The messaging can be a mix of email, voice messages or direct mail. It’s b

een 7 days since you downloaded a white paper from our site? How about a reminder email to download the trial version of the software product. Are you a VP level or a Manager level person? VP level person gets a different email message than the Manager level person.

There are many more examples of such relevant marketing. Cultivate that relationship with your customers & prospects. Gain customers and make them your brand advocates.


Related Customer Relationship Management Articles

Hiring and Keeping Staff - The Silver Bullet


Difficulty is mounting for most businesses to hire and retain key staff.The reasons are many and often hard to manage. For example, when skilled workers retire due to age, there is no simple solution to replace them, nor to retain their skills and...

Read more about Hiring and Keeping Staff - The Silver Bullet...

Interview with Margret Schmidt


Margret Schmidt is among our speakers at MX 2009, taking place 2-3 March in San Francisco. Her extensive experience heading up design at TiVo has given her a deep understanding of what it takes to deliver a great experience in a high technology...

Read more about Interview with Margret Schmidt...